Tech billionaire and X's single largest shareholder, Elon Musk, has acknowledged a significant issue with the discoverability of posts on his social media platform.
What Happened: Musk has acknowledged a significant issue with live content on X and has promised a “high-priority fix” for it.
Users pointed out a major flaw in the live content feature on X, formerly Twitter, saying that the discoverability of these live content posts is a hindrance.
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Another user highlighted the lack of a dedicated live content tab and the dependency on posts for viewership, which he deemed unreliable.
Musk accepted the problem and noted that a “high-priority fix” is in the works to address these issues.
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Why It Matters: Musk’s acknowledgment of the issues with X’s live content feature comes on the heels of complaints about the platform’s lack of female-friendliness.
Users pointed out that X needs video integration to make it easier to upload TikTok videos. This prompted a discussion about the platform’s female user base or lack thereof.
These issues are crucial as X has struggled to retain users and creators. Data from February showed a significant decline in the platform’s U.S. user base since Musk acquired it.
X faced “the most material decline in active users compared to its peers,” according to a report by Abe Yousef, a senior insights analyst at Sensor Tower.
Despite these challenges, Musk has been pushing for X to evolve into an “everything app”. The platform now allows users to post up to 4-hour-long videos, a feature that Musk sees as a step towards the platform’s evolution into the “everything app” that he and CEO Linda Yaccarino have been talking about since 2023.
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
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