Decoding Estee Lauder Cos's Options Activity: What's the Big Picture?

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Deep-pocketed investors have adopted a bearish approach towards Estee Lauder Cos EL, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in EL usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 8 extraordinary options activities for Estee Lauder Cos. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 37% leaning bullish and 62% bearish. Among these notable options, 6 are puts, totaling $505,793, and 2 are calls, amounting to $66,720.

Predicted Price Range

After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $110.0 and $135.0 for Estee Lauder Cos, spanning the last three months.

Volume & Open Interest Development

In terms of liquidity and interest, the mean open interest for Estee Lauder Cos options trades today is 1201.5 with a total volume of 547.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Estee Lauder Cos's big money trades within a strike price range of $110.0 to $135.0 over the last 30 days.

Estee Lauder Cos Option Activity Analysis: Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Ask Bid Price Strike Price Total Trade Price Open Interest Volume
EL PUT SWEEP BEARISH 08/16/24 $7.4 $7.3 $7.4 $115.00 $256.4K 2.9K 300
EL PUT SWEEP BEARISH 01/16/26 $32.7 $31.6 $32.2 $135.00 $83.7K 104 0
EL PUT SWEEP BEARISH 07/19/24 $14.5 $14.2 $14.5 $125.00 $52.2K 2.6K 74
EL PUT TRADE BULLISH 06/28/24 $11.3 $9.9 $10.44 $121.00 $43.8K 43 1
EL CALL TRADE BULLISH 10/18/24 $5.4 $5.3 $5.4 $120.00 $36.7K 168 3

About Estee Lauder Cos

Estee Lauder is a leader in the global prestige beauty market, participating across skin care (52% of 2023 sales), makeup (28%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 28% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 33% from Asia-Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.

After a thorough review of the options trading surrounding Estee Lauder Cos, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Estee Lauder Cos's Current Market Status

  • With a trading volume of 1,745,783, the price of EL is down by -2.61%, reaching $110.26.
  • Current RSI values indicate that the stock is may be approaching oversold.
  • Next earnings report is scheduled for 50 days from now.

Professional Analyst Ratings for Estee Lauder Cos

1 market experts have recently issued ratings for this stock, with a consensus target price of $136.0.

  • Consistent in their evaluation, an analyst from Barclays keeps a Equal-Weight rating on Estee Lauder Cos with a target price of $136.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Estee Lauder Cos options trades with real-time alerts from Benzinga Pro.

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