Pitching to potential investors can make or break your existing or future business. Typically, this is done in person, via Zoom, or by phone, but if you're thinking about pitching your business idea to Mark Cuban, you might want to do it through email. The billionaire investor has revealed that he's invested $100 million in email pitches. And get this — he hasn't even met some of these people face-to-face.
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In his MasterClass course, Cuban discusses his availability via email. "My email is publicly available, and I get email pitches all the time," he said.
Apparently, this method works for him because he can give more detailed responses via email than phone calls. "If we do it by phone, I'm going to forget half the stuff we talked about because I've got so much going on. If we do it via email, I can always search for it," Cuban explained.
As Business Insider writes, Cuban isn't the only high-profile exec who relies heavily on email. Former Google CEO Eric Schmidt mentioned in his book, "How Google Works," that many top people respond quickly to emails. Apple CEO Tim Cook also shared that he gets 700 to 800 customer emails daily and reads most of them.
Despite email’s convenience and efficiency, some wonder if it's possible to truly assess a founder's credibility this way. Cuban seems confident it works for him. "It's easy to search for them online. And it's just as easy to judge credibility based on the responses I get and the questions I'm asked," he said. He spends about three to four hours daily on email and acknowledges it's not foolproof but effective enough.
To further integrate technology into his business, Cuban is exploring ways to use AI to manage meeting transcripts and business correspondence for his company, Cost Plus Drugs. He envisions creating the company's version of ChatGPT down the road.
Cuban also recently shared on X that he paid bonuses to every employee working at the company for more than a year when he sold the business, making many of them millionaires.
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