Why Canada Goose (GOOS) Shares Are Falling

Canada Goose Holdings Inc GOOS shares are trading lower by 7.32% to $12.15 during Monday’s session. The stock is trading lower after China reported softer-than-expected second-quarter GDP growth.

China is a significant market for luxury goods and high-end brands like Canada Goose. Slower economic growth and reduced consumer confidence in China can lead to decreased spending on non-essential luxury items. If Chinese consumers cut back on discretionary spending due to economic concerns, this can directly impact Canada Goose’s sales and revenue.

The economic report highlights that retail sales growth in China has slowed to an 18-month low. This slowdown indicates that consumers are spending less on retail goods, which can affect brands like Canada Goose that rely heavily on consumer spending.

With retail sales being a crucial driver of revenue for fashion and luxury brands, any negative trend in this sector can significantly affect their financial performance.

Read Also: Mohamed El-Erian Notes China’s Q2 GDP Growth Disappoints At 4.7% Amid Real Estate Woes

How To Buy GOOS Stock

By now you're likely curious about how to participate in the market for Canada Goose – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, or Amazon.com, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.

In the the case of Canada Goose, which is trading at $12.39 as of publishing time, $100 would buy you 8.07 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

According to data from Benzinga Pro, GOOS has a 52-week high of $18.63 and a 52-week low of $9.80.