Affirm Shares Are Moving Higher Monday: What You Need To Know

Shares of Affirm Holdings, Inc. AFRM are moving higher Monday possibly from continued momentum from the week before. Here’s what you need to know.

What Happened: The company announced a new partnership with RONA inc., one of Canada's leading home improvement retailers, last week. This collaboration enables eligible RONA customers to use Affirm’s Buy Now, Pay Later (BNPL) service for online purchases of home improvement supplies.

By selecting Affirm at checkout on rona.ca, approved customers can split their purchases into biweekly or monthly payments for terms up to 12 months, without any hidden or late fees.

What Else: This partnership reflects Affirm's ongoing efforts to expand its network. The move is also aligned with RONA’s strategy to adapt to evolving consumer shopping habits, offering flexible payment solutions that enhance customer convenience.

Adam Powell, Chief Digital Officer of RONA inc., emphasized the importance of providing greater choice at checkout, while Wayne Pommen, Chief Revenue Officer at Affirm, highlighted the clarity and control this payment option offers to consumers tackling home projects.

AFRM Price Action: Affirm holdings shares were up by 9.17% at $32.25 according to Benzinga Pro.