Zinger Key Points
- Nio plans to decrease purchase incentives on July 22, reducing discounts for models like the ET5 and ES6 by up to RMB 5,000.
- Despite adjustments, discounts for other Nio models remain unchanged, aiming to manage profitability amid market competition.
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NIO Inc. NIO shares are trading lower on Wednesday.
According to Benzinga Pro, NIO stock has lost over 55% in the past year.
NIO plans to reduce car purchase incentives starting July 22, increasing prices for models like the ET5 and ES6 by RMB3,000 ($413.17) to RMB5,000, reported CnEV Post.
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Investors can gain exposure to the stock via KraneShares MSCI China Clean Technology Index ETF KGRN and KraneShares Electric Vehicles And Future Mobility Index ETF KARS.
This adjustment follows the lead of German luxury carmakers in stepping away from price competition.
NIO’s decision aims to enhance gross margins, despite ongoing discounts of up to RMB28,000 still being offered for vehicle orders.
The company confirmed it’s not a price hike but an adjustment in incentive levels, CnEV Post added.
Under NIO’s previous July purchase incentives, customers ordering the ET5 and ET5 Touring received a discount of RMB24,000. For the ES6 and EC6, the discount was RMB28,000.
Post-July 22, these discounts will be reduced to RMB21,000 for the ET5 and ET5 Touring, and RMB23,000 for the ES6 and EC6.
Discounts for other NIO models remain unchanged: RMB20,000 off the ET7, RMB28,000 off both the EC7 and ES8, and RMB60,000 off the ES7.
Price Action: NIO shares are trading lower by 5.5% to $4.635 at last check Wednesday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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