Power Leaves Corp. (PLC) confirmed it had entered into a strategic partnership with Abstrax, a company focused on botanical flavor technology. The goal of this partnership, announced on Wednesday, is to tap into the potential of the coca leaf. The strategy relies on combining Abstrax’s product development capabilities and vast distribution network with PLC’s coca derivatives.
“This partnership with Abstrax is a monumental leap for both of our companies,” stated Pat McCutcheon, co-founder and CEO of PLC. “Our shared vision of innovation and quality will allow us to break new ground in the U.S. market. By tapping into Abstrax’s vast network and botanical expertise and leveraging our unique coca leaf derivatives, we are set to deliver transformative products to consumers.”
Since 2021, PLC has concentrated on coca leaf innovation, establishing and licensing the infrastructure to supply high-quality inputs to the food and beverage markets. With FDA and INVIMA (Colombian FDA) registrations, PLC is approved to export coca extracts globally.
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Pushing The Boundaries
“This is just the beginning of a partnership focused on unveiling the potential of coca leaf flavor extract to the market,” Max Koby, co-founder and CEO of Abstrax said in a statement. “Abstrax is committed to pushing the boundaries of botanical flavor technology and creating transformative functional products that meet the diverse needs of consumers.”
Abstrax will work to develop new formulations, particularly within the cannabis, beverage and brewery sectors, with PLC’s prior approval. This collaboration aims to create various products that harness the flavor and functional properties of coca leaf derivatives, including water-soluble powder and liquid applications. Additionally, Abstrax will lead the distribution of PLC’s products across the U.S. cannabis and select beverage channels, aiming for widespread market reach and enhanced consumer access.
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