What's Going On With Ford Shares?

Zinger Key Points
  • Ford Motor shares are trading lower by some 21% over the trailing five sessions.
  • The company last week reported a second-quarter EPS miss.

Ford Motor Co F shares are trading lower by 1.79% to $10.99 Monday and are lower by some 21% over the trailing five sessions after the company last week reported a second-quarter EPS miss.

What Happened?

Ford reported second-quarter EPS of 47 cents, a stark miss from the Street consensus estimate of 68 cents. Earnings misses of this magnitude often shake investor confidence, prompting immediate sell-offs as market participants reassess the company’s valuation and growth prospects.

The Ford Model e segment, which focuses on electric vehicles (EVs), reported a substantial operating loss of $1.14 billion. This loss was attributed to industrywide pricing pressure and lower wholesales, which outweighed $400 million in cost reductions. The underperformance in the EV segment is a significant concern for investors, especially given the industry’s shift toward electric vehicles…Read More

Read Also: McDonald’s Q2 Earnings: Consumer Spending Shifts Hit Revenue And Operating Margins, Franchise Revenue Remains Flat

How To Buy F Stock

By now you're likely curious about how to participate in the market for Ford Motor – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy ‘fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.

In the the case of Ford Motor, which is trading at $10.99 as of publishing time, $100 would buy you 9.1 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to ‘go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

According to data from Benzinga Pro, F has a 52-week high of and a 52-week low of

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