The June audience of ESPN.com soared to 30.6 million unique visitors as people checked out the World Cup online, according to research firm comScore. That moved it ahead of well-known sites including Time Warner TWX, Expedia EXPE, and Target TGT It shows how one event, or one new product from a company can increase its online traffic, and probably how quickly that audience can falter.
Adobe’s ADBE site increased to 37.5 million unique visitors in June, most likely because of its launch of new versions of its popular Flash tools and its dispute with Apple AAPL over the hardware company’s decision to not use Flash on devices such as the iPhone.
Google GOOG kept its top spot in comScore in June with 178.8 unique visitors. Yahoo! (Nasdaq; YHOO) was second with 170.2 million, and Microsoft MSFT third with 160.8 million.
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