Disney Leverages Marvel Avengers Franchise for New Cruise Line Experience

Walt Disney Co DIS wants to use Marvel’s success for its cruise line.

Disney Cruise Line is set to unveil its latest ship, the Disney Destiny, which promises an immersive experience for Marvel heroes and villains fans. When the Disney Destiny embarks on its maiden voyage, it will introduce families to new interactive spaces and experiences inspired by the Marvel Universe.

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The Grand Hall will be the ship’s most prominent gathering space, modeled after the visuals of Marvel Studios’ “Black Panther” films.

This space will serve as a living theater with immersive shows and interactions with Disney and Marvel characters.

Themed venues will include a Grand Hall inspired by “Black Panther,” an entertainment parlor based on “Doctor Strange,” and a luxurious tower suite honoring Iron Man’s legacy.

The ship will feature interactive programming with characters like Black Panther, Spider-Man, and the Avengers.

The Disney Destiny will begin its inaugural season in November 2025 with four—and five-night cruises to the Bahamas and Western Caribbean from Port Everglades in Fort Lauderdale, Florida.

The Sanctum, a lounge inspired by “Doctor Strange, “will offer a magical array of cocktails, spirits, and coffees. Marvel Superhero Spider-Man will be the signature stern character on a Disney Cruise Line ship.

Inspired by Iron Man, the Destiny Tower Suite will feature sleek, industrial designs balanced with luxurious finishes.

Disney has reported substantial returns on investment from its acquisitions of Lucasfilm and Marvel Studios.

The company acquired Lucasfilm for $4 billion in 2012, gaining ownership of the Star Wars and Indiana Jones franchises. Disney states that Lucasfilm has since generated nearly $12 billion in value, as per the Hollywood Reporter in March 2024.

Disney purchased Marvel for $4 billion in 2009. The four Avengers films rank among the top 15 highest-grossing movies ever. According to the Hollywood Reporter, Marvel has added approximately $13.2 billion in value to the company.

In May, Disney reported revenue growth of 1% year-on-year to $22.08 billion, marginally missing the consensus of $22.11 billion. Revenue from US parks and experiences increased 7% year over year to $5.96 billion.

Price Actions: DIS shares are trading lower by 0.90% at $92.21 premarket at the last check Friday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo via Disney