EXCLUSIVE: How Can Virtual CFOs Future-Proof Cannabis Companies And Unlock Profits?

In the last episode of Benzinga’s Cannabis Insider podcast, Guillermo Rodriguez, a CPA and seasoned virtual CFO specializing in the cannabis industry, shared invaluable insights into financial strategies essential for thriving in this complex market. Rodriguez discussed the critical role of a virtual CFO and how cannabis companies can navigate the often-tumultuous financial landscapes they face.

Rodriguez, who transitioned to cannabis consulting during the pandemic, draws on a rich background in corporate finance, aiming to enhance the health sector through plant medicine. He detailed his journey from auditing and financial accounting to becoming a forward-looking virtual CFO, focusing on profitability and risk management.

The Virtual CFO's Key Role Explained

The core of a virtual CFO's role, according to Rodriguez, lies in preparing companies for future financial challenges, not just maintaining the books. This preparation is crucial for cannabis companies that often start with substantial capital yet lack clear profitability paths. “Most operators are experts in their business operationally but need financial guidance,” Rodriguez explained, underscoring the importance of crafting detailed financial plans that consider future profits and cash flow needs.

Discussing the stages at which companies typically engage a virtual CFO, Rodriguez noted that while larger firms might manage in-house, cannabis businesses making between $2 million and $20 million often realize the benefits of virtual financial oversight. These businesses, particularly in nascent markets like New Jersey, recognize the need early due to their rapid scaling and significant upfront investments.

Read Also: Will Cannabis Rescheduling Ease Bankruptcy Woes? Legal Experts Weigh In

Financial Benefits Of Federal Cannabis Reform

The conversation also touched on the broader economic pressures facing the industry, including IRS tax code 280E and potential federal rescheduling. "The planned reschedule is going to help tremendously and be able to achieve 5 to 7% after tax profit for most companies that are doing well", Rodriguez said optimistically. He contends that despite the financial strain under heavy taxation, cannabis businesses can achieve profitability through strategic financial planning and by achieving essential gross margins.

Rodriguez also highlighted the potential benefits of improved cash flow for cannabis businesses, irrespective of legislative changes like the SAFE Banking Act. “Even if SAFE Banking doesn’t happen just by the fact that companies will have better cash flow, they will become more bankable and have better credit just from having additional cash flow.” This underscores the intrinsic value of robust financial management in enhancing a company's banking prospects.

Banking Relationships And Education In Cannabis

In this regard, Rodriguez emphasized the importance of relationship-building within the banking sector, which remains a pivotal aspect of navigating the cannabis industry’s unique challenges. “Overall, but especially in banking, it makes a lot of sense to go the extra mile and develop relationships, communicate, share results of your operations with your banker, with lenders,” he advised.

Rodriguez’s parting advice underscored a theme prevalent throughout the cannabis industry: education and proactive financial management are key to not just surviving but thriving in this rapidly evolving market.

For a deeper dive into Guillermo Rodriguez’s insights on financial strategies in the cannabis industry, watch the full interview on Benzinga Cannabis' YouTube channel.

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