Sphere Entertainment Upgraded On 'Proven Out' Model: Global Franchise Potential Not Yet Priced In

Zinger Key Points
  • The Las Vegas Sphere has added events and new use cases, prompting an analyst upgrade on shares.
  • While there is only one Sphere location, the analyst said the opportunity for international franchising is not being factored into shares.

The Las Vegas Sphere has captured the hearts of music, movie and sports fans since opening in 2023.

An analyst has upgraded shares of the company behind the iconic Las Vegas venue, citing the early success of its business model.

The Sphere Entertainment Analyst: JPMorgan analyst David Karnovsky upgraded Sphere Entertainment Co SPHR shares on Friday from Neutral to Overweight and raised the price target from $37 to $57.

Read Also: Las Vegas Sphere Could Soon Show Classic Film ‘The Wizard Of Oz’: Will Shareholders Follow The Yellow Brick Road To Profits?

The Analyst Takeaways: Sphere Entertainment has an attractive risk/reward opportunity for investors, Karnovsky said.

The analyst said “the operating model has proven out,” which comes after the company recently reported fourth-quarter financial results. The company's $273.4 million in revenue beat a Street consensus estimate of $271.3 million, according to data from Benzinga Pro.

"Three quarters in, the Las Vegas Sphere has established itself as a mainstay in the destination tourism market with travelers and artists alike," Karnovsky said.

The analyst said the company can improve the operating model further with additional original content and venue use cases.

"The financials since launch give us further confidence that the company will succeed in signing up international franchise partners, the potential upside from which we do not believe is reflected in the stock price."

The analyst said an international location is "a matter of when, not if."

Karnovsky said Sphere can increase its revenue with new shows and more cinematic originals. The upcoming UFC fight offers an opportunity to showcase the use case as a sports venue, the analyst said.

While shares have risen in 2024, the analyst noted that management’s compensation structure signals confidence in a higher future share price. CEO James Dolan has options to purchase shares starting at $75, with additional options increasing in $25 increments up to $150.

"Such an out-of-the-money package we believe reflects management confidence in the long-term outlook."

SPHR Price Action: Sphere shares finisehd 6.4% higher at $49.22 on Friday versus a 52-week trading week of $27.02 to $51.83. Sphere stock is up 45% year-to-date in 2024.

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Photo: Shutterstock

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Posted In: Analyst ColorEntertainmentUpgradesPrice TargetTop StoriesAnalyst RatingsTrading IdeasDavid KarnovskyExpert IdeasJames DolanJPMorganLas VegasLas Vegas SphereStories That Matter
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