Hip Hop Star And Beyoncé Collaborator Big Freedia Enters Cannabis Beverage Market With Wobble THC Energy Drink

Big Freedia, the undisputed Queen of Bounce, has taken her signature flair into an exciting new realm: the cannabis beverage industry. Teaming up with Crescent Canna, a New Orleans-based cannabis company, Freedia is making waves with the launch of Wobble Sparkling THC Energy Drink. This unique beverage blends 10 mg of hemp-derived THC and 100 mg of caffeine with a flavorful combination of ripe strawberries and tropical pineapple, offering consumers both a psychoactive experience and a burst of energy.

“Get ready to wobble, baby,” Freedia says, electrifying the moment with her iconic personality. “My new THC drink will make your taste buds explode!”

The new product is designed to hit two major consumer demands: the growing interest in cannabis-infused products and the ever-expanding market for energy drinks. As cannabis regulations continue to evolve across the U.S., products like Wobble Sparkling THC Energy Drink represent a fresh avenue for cannabis companies to diversify their offerings. This collaboration between Crescent Canna and Big Freedia, known for her larger-than-life personality and electrifying music, adds a cultural touchstone to this innovation.

Joe Gerrity, CEO of Crescent Canna, is enthusiastic about the partnership. “Working with Big Freedia has been a dream come true. There are a lot of energy drinks out there. But only one has Big Diva Energy.”

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Freedia's ability to blend her brand seamlessly with Crescent Canna’s has proven a natural fit. With this collaboration, the Wobble drink isn’t just another product on the shelf, it’s a representation of Freedia’s energy and the power she brings to everything she does, from collaborating with stars like Beyoncé to dominating stages worldwide. Known for her unapologetic presence in the music world, Freedia's venture into cannabis beverages adds to her long list of accomplishments and creative expansions.

"Wobble is the perfect drink for turning up on the dance floor," Freedia adds. "It’ll make you feel good and keep the party going."

This isn’t Freedia’s first brush with commercial ventures outside of music. Over the years, she's become a recognizable figure, both for her role in the Bounce music genre and for her TV appearances, including her reality show Big Freedia: Queen of Bounce. The launch of Wobble represents yet another exciting chapter in her story, intertwining her influence in the cannabis space.

And while the beverage is sure to attract her established fan base, it also opens up cannabis energy drinks to a wider audience, giving a new dimension to cannabis consumption by infusing the product with Freedia's trademark vitality.

For those interested in trying Wobble for themselves, it is available online through Crescent Canna’s website, as well as through distributors in various states.

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.