Tilray Is Not Giving Up On Cannabis, Ramps Up Its Canadian Portfolio On Heels Of Buying Four US Breweries

Tilray Brands, Inc. TLRY TLRY announced on Thursday the release of its latest small-batch flower strain, Milk & Cookies, under its premium cannabis brand Broken Coast.

The new strain is the latest addition to a renowned craft cannabis portfolio featuring Cherry Cheesecake, EmergenZ, Sour OG, Holy Grail Kush and Amnesia Haze. It's available in Canada across select regions and licensed retailers, including British Columbia and Alberta.

The company announced that Broken Coast's Milk & Cookies flower will be available in Ontario, Manitoba, and Saskatchewan this fall, with plans for further expansion across the country. Milk & Cookies pre-rolls are available in Ontario in packs of 5×0.5g and in Alberta in packs of 3×0.5g.

“Crafted with care, this small batch strain offers a warm and comforting experience with a potent punch, making it a perfect choice for passionate Indica lovers," Kevin Anderson, master grower at Broken Coast, said of the potent indica strain featuring sweet vanilla and nutty earthy flavors.

The company said cannabis plants are cultivated in strain-specific conditions to optimize their potential, inspected for optimal purity, hang-dried, carefully hand-trimmed, cold-cured and hand-packaged.

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See also: Tilray’s Broken Coast Launches New Summer Lineup Of Cannabis Products

Expanding Craft Beer Operations

Meanwhile, Tilray, valued at $2 billion, has been expanding its U.S. brewery business. Last week, it made headlines by acquiring four craft breweries from Molson Coors Beverage Company.

This move is part of the Canadian cannabis giant’s ongoing strategy of acquiring beer brands in recent years. The addition of Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing, and Atwater Brewery brings Tilray deeper into U.S. markets like the Pacific Northwest and Georgia, while also establishing strong footholds in Texas and Michigan.

"By acquiring these four craft breweries from Molson Coors, we are reaching another key milestone in our growth plan," said Irwin D. Simon, chairman and CEO of Tilray Brands. "Our team's strong performance will help us maximize the potential of these new brands."

Simon has been sharing his extensive knowledge and experience in this rapidly growing industry for years, including at previous Benzinga Cannabis events. The 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.

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TLRY Price Action

Tilray's shares traded almost flat at $1.89 per share at the time of writing on Thursday morning.