Adobe Shakes Up Video Editing With AI-powered Creation Tools - What's On The Cards?

On Wednesday, Adobe Inc. ADBE unveiled its advancements in generative AI video capabilities powered by the Adobe Firefly Video Model.

Notably, Firefly has already generated over 12 billion images globally.

This new model, which extends Adobe's Firefly suite that includes Image, Vector, and Design Models, is set to enhance video editing by helping professionals fill timeline gaps and add new elements to footage.

The upcoming features, available later this year, will include Text to Video and Image to Video capabilities on Firefly.Adobe.com and within Premiere Pro. Text to Video will allow users to generate video from text prompts and adjust elements like camera angle and zoom, while Image to Video will animate still shots into live-action clips.

Ashley Still, senior vice president, Creative Product Group at Adobe, said, “Building upon our foundational Firefly models for imaging, design and vector creation, our Firefly foundation video model is designed to help the professional video community unlock new possibilities, streamline workflows and support their creative ideation.”

In August, Adobe launched Adobe Journey Optimizer (AJO) B2B Edition, using generative AI to boost customer engagement and drive growth for B2B companies.

The company is set to release third-quarter FY24 results on September 12.

Investors can gain exposure to the stock via REX FANG & Innovation Equity Premium Income ETF FEPI and IShares Expanded Tech-Software Sector ETF IGV.

Price Action: ADBE shares are down 0.41% at $572.13 at the last check Wednesday.

Image via Shutterstock

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.