'You're Not Gonna Hit Every Shot,' Says Mark Cuban After Skipping A Major Deal Simply Because He Hates Golf

Billionaire entrepreneur and Dallas Mavericks part-owner Mark Cuban is no stranger to making huge business decisions. But even the most successful people don't win every time. Cuban recently opened up about a missed opportunity that still stings – he passed on investing in TopGolf, a company that has since become a global sports entertainment giant.

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The reason? He simply hates golf. "I could have done [TopGolf], but I hate golf," Cuban admitted, laughing off the missed chance. "They crushed it, right? [But] I’m still doing OK.” 

Founded in 2000, TopGolf combines a driving range with an exciting, technologically advanced experience that appeals to golfers and nongolfers. The business has grown tremendously internationally, drawing an estimated 30 million visitors in 2024 alone. 

Cuban gets hundreds of business proposals each year, so it’s natural that he misses a great opportunity now and again. For investors like him, there will always be many chances to multiply their money. That’s why he can simply laugh off missing a multimillion-dollar deal. 

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"You’re not gonna hit every shot, but I'm a shooter – I keep on shooting," he said, emphasizing how important it is to learn from your mistakes and keep going.

Cuban has famously turned his small software business into a billion-dollar empire and has invested in hundreds of companies through his role on ABCs Shark Tank. But he's quick to admit that while he's had his share of home runs, he's also had a few strikeouts. Missing out on TopGolf may have been one of the latter, but Cuban's philosophy is to keep aiming for the next big thing.

Although he may have missed out on some big deals, he believes his most important investment was in himself. "The best investment I ever made was investing in myself, first and foremost," he shared in an interview with Men's Health. 

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In his early 20s, Cuban was often broke. He slept on the floor of a crowded apartment with six roommates, dealt with his lights being turned off, and had his credit cards cut. 

Despite the struggle, he learned an important lesson: "When you're first starting, you may or may not have a job. You don't have any money. You [have] complete uncertainty about your career," he said. But he realized that with enough effort, "I can learn almost anything." This drive to continuously learn ultimately led him to the success he enjoys today.

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