What's Going On With Tupperware Brands Stock?

Zinger Key Points
  • According to reports, Tupperware is preparing to file for bankruptcy as soon as this week.
  • Tupperware shares fell 59% just before Monday’s closing bell and are moving lower on heavy volume in extended trading.

Tupperware Brands Corp TUP shares are crashing Monday following a report suggesting the company is preparing to file for bankruptcy. 

The Details: According to a Bloomberg report, Tupperware is preparing to file for bankruptcy as soon as this week following years of attempts to turn the company around. People familiar with the matter said the company enlisted legal and financial advisers as it prepares to enter court protection after it breached the terms of its debt. 

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Tupperware shares fell 59% just before Monday's closing bell and are moving lower on heavy volume in extended trading. 

TUP Price Action: According to Benzinga Pro, Tupperware shares are down 15.67% after-hours at 43 cents at the time of publication Monday.

Should I Sell My Tupperware Stock?

Whether to sell or hold a stock largely depends on an investor's strategy and risk tolerance. Swing traders may sell an outperforming stock to lock in a capital gain, while long-term investors might ride out the turbulence in anticipation of further share price growth.

Similarly, traders willing to minimize losses may sell a stock that falls a certain percentage, while long-term investors may see this as an opportunity to buy more shares at a discounted price.

Shares of Tupperware Brands have lost 69.83% in the past year. This compares to the average annual return of -61.68%, meaning the stock has underperformed its historical averages. Investors can compare a stock's movement to its historical performance to gauge whether this is a normal movement or a potential trading opportunity.

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