Mike Tyson's TYSON 2.0 Expands California Cannabis Market Presence With New Partnership

TYSON 2.0, led by legendary boxer Mike Tyson, is expanding its production and distribution in California through an exclusive licensing partnership with LYT Holdings. This association centralizes TYSON 2.0’s production, sales and distribution in the world's largest cannabis market with LYT Holdings' licensed subsidiary, 3L Distribution playing a pivotal role.

LYT Holdings is a leading cannabis operator with presence in California, Arizona, and Michigan. Through its production and distribution network, the brand will introduce a full line of pre-rolls, vapes and gummies in California. The product line features solvent-less infusions, focusing on innovative designs and hardware.

"This exclusive partnership consolidates our California production under a single roof and positions us well to continue our mission to deliver exceptional cannabis experiences to a broader audience. With LYT's unrivaled product development expertise, we are well positioned to knockout the competition across the state," said Tyson, co-founder and chief brand officer of the brand. 

Lawrence Ji, co-founder and CEO of LYT Holdings, expressed his excitement about the collaboration: "Partnering with TYSON 2.0 represents a new milestone for LYT Holdings, and we are excited to support the brand's expansion in California. Together, we will bring a consistent Tyson cannabis experience to consumers across the state through a thoughtful approach to product development, with a focus on quality, consistency, and innovation."

Adam Wilks, president and CEO of Carma HoldCo, the parent company of TYSON 2.0 said the partnership was pivotal: "By teaming up with a strong operator like LYT, we are expanding our presence in California and building a foundation for growth. This partnership marks a pivotal moment for TYSON 2.0, allowing the brand to fully realize its potential in the world's #1 cannabis market."

Cover photo courtesy of TYSON 2.0