The 13th annual MJBizCon, the world's largest cannabis business conference, kicks off Wednesday, December 4, 2024, at the Las Vegas Convention Center. With an anticipated 1,400 exhibitors, MJBizCon 2024 offers a streamlined expo experience designed to address evolving industry needs, featuring new activations, educational panels and dedicated pavilions tailored for seamless navigation.
A Streamlined Show Floor
For the first time, MJBizCon's show floor will be divided into key segments, including Cultivation, Processing, Packaging & Lab Services, Business Services and Retail & Dispensary, creating an intuitive layout for attendees. "Our goal was to make this year's tradeshow easier to navigate by organizing key segments into dedicated pavilions," explains Sarah Wilson, MJBizCon's vice president of event and sales. "Enhanced signage throughout the venue will help attendees find resources and solutions quickly, making their experience more productive and seamless."
Key Pavilions and Attractions
The Hub
Focusing on regional cannabis developments, The Hub hosts "State Takeovers" featuring notable industry figures, such as Illinois' Laurie Parfitt and Florida's Rob Friedman, alongside ticketed receptions for first-time attendees and those advancing equity in cannabis. Networking opportunities include an open house and events spotlighting women in the industry, each offering unique insights into state-specific cannabis trends.
Location: Central Hall.
Equity Row
Equity Row gives justice-impacted businesses a dedicated platform to connect with investors and partners, led by organizations like 40 Tons. Exhibitors include Upling, Delisoso and Conbud, emphasizing inclusivity in cannabis commerce and building opportunities for those historically marginalized in the industry.
Location: Central Hall, Retail Pavilion.
MITA Manufacturing + Distribution Pavilion
Representing premier manufacturers and distributors nationwide, the MITA Pavilion showcases brands from diverse regions, such as Nova Farms (Massachusetts), CLOVR (Missouri) and Pono Life (Hawaii). This pavilion highlights best-in-class operations and strategic growth opportunities for retailers and suppliers alike.
Location: Central Hall, Retail Pavilion.
The Vault
At The Vault, MJBizCon assembles top geneticists and breeders in a historic gathering led by Mario Guzman, the creator of iconic strains like Gelato. Exhibitors such as Sensi Seeds and Barney's Farm will present the latest advancements in genetics and cultivation, connecting experts with cutting-edge technology and business prospects.
Location: Central Hall, Retail Pavilion.
Culture+ Preview
This new exhibit previews Culture+, a 2025 MJBiz event, spotlighting the fusion of cannabis with alternative lifestyle industries like functional mushrooms and CBD. Exhibitors include Jerome Baker Designs and FireBar Labs, creating a vibrant preview of where counterculture and commerce intersect.
Location: Central Hall.
Weedmaps Retailer Village
Weedmaps brings brands such as Viola Brands and Highsman to the Retailer Village, facilitating connections between businesses, buyers, and manufacturers. This space aims to support brand visibility and retail partnerships.
Location: Central Hall.
Engaging Experiences
The Joint Lounge
Designed as a networking hub, The Joint Lounge features panel discussions from MITA and Weedmaps, Ganjier graduate celebrations and industry awards. Highlights include a unique photo op with El Chapo's infamous plane, now repurposed as a novelty joint.
Location: Central Hall, Retail Pavilion.
The Elevation Lounge
A relaxed setting for attendees, this lounge features over 20 brand stories and podcasts led by industry veterans Jay Rosenthal and Jeremy Berke, promoting meaningful engagement through storytelling.
Location: North Hall, Cultivation Pavilion.
The Patio
An outdoor space for socializing and relaxation, The Patio offers a breath of fresh air amid the bustling conference with casual games like cornhole, enhancing the event's community-driven atmosphere.
Location: Outside Retail Pavilion.
MJBizCon 2024 builds on its reputation as a premier industry event, bringing leaders, investors, and innovators together in a transformed setting that promises unparalleled access to insights and connections across the cannabis landscape.
This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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