Plymouth Rock Assurance Kicks Off Back-to-School With Auto Insurance Discounts for Young Drivers

BOSTON, MA--(Marketwire - August 17, 2009) - When was the last time your full-time student
actually saved you money? With back-to-school season around the corner, Plymouth Rock Assurance Corporation wants to
remind Massachusetts parents to take advantage of opportunities for
significant savings through Plymouth Rock's valuable discounts targeted toward young
drivers:

-- A Good Student Discount for inexperienced drivers who are enrolled
full-time in high school or an accredited college or university and
maintain at least a "B" or equivalent grade average;
-- A Student Away at School Discount for inexperienced drivers residing
at an accredited educational institution more than 100 miles from home and
who do not have regular access to the insured vehicle while at school; and
-- An Advanced Driver Training Discount for drivers with fewer than six
years of experience who complete an RMV-certified advanced driver training
program.

In addition, Plymouth Rock's exclusive MYLES(SM) (Make Your Life
Easier Services(SM)) program helps all Plymouth Rock customers --
students and their parents -- save time and money. The MYLES Savings Pass
offers hundreds of dollars in discounts on auto-related purchases,
including advanced driver training. Parents can save on the cost of the
course for their students and save again on their auto insurance after the
course is completed.

More information about Plymouth Rock's student discounts is available at plymouthrock.com. Parents can take
advantage of the discounts through any of the more than 400 Plymouth Rock
independent insurance agents located in Massachusetts.

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About Plymouth Rock Assurance

Headquartered in Boston, Massachusetts, Plymouth Rock Assurance Corporation
(www.plymouthrock.com) is the flagship carrier of The Plymouth Rock Group
of Companies, which together write and manage more than $1 billion in auto
and home insurance throughout the Northeast. Plymouth Rock's
industry-leading service innovations include MYLES(SM), an exclusive,
first-of-its-kind program of online services and hundreds of dollars in
retail discounts; its Crashbusters® vans, the nation's first complete
mobile automobile claim service; its Door to Door Valet Claim Service(SM)
that offers vehicle pick-up, delivery and guaranteed auto repairs; and its
True Service® Pledge, an industry-leading written commitment to service
excellence. Plymouth Rock has received a rating of "A-/Excellent" from
A.M. Best, the insurance industry's premier independent rating service.