Jeff Levers, co-founder of Beard Bros Pharms, shared candid insights into the challenges and potential of California's cannabis industry at the recent Benzinga Cannabis Market Spotlight: California event in Anaheim. He described the industry in three words: "struggle, resiliency and a positive future,” acknowledging the persistent hurdles operators face while expressing optimism for improvement.

Navigating California's Cannabis Industry

Levers highlighted the ongoing challenges within California's cannabis market, noting that high taxation, regulatory complexities and fluctuating demand have posed obstacles.

Yet, despite these issues, he emphasized the resilience shown by industry participants and the potential for a more stable future. According to Levers, California's cannabis market, though challenging, continues to adapt and find ways to survive.

Expanding Beard Bros Pharms' Influence

Beard Bros Pharms has built a reputation not only through its cannabis products but also as a media voice in the industry. At the event, Levers underscored the role of Beard Bros Media in providing current news, event coverage, and insights into cannabis culture and policy. This dual approach, blending product and media expertise, allows the brand to build connections across states and enhance its influence.

"Our goal in attending Benzinga events," Levers noted, "is expanding our network." Having participated in Benzinga events in Florida and Chicago this year, Levers explained how these gatherings create essential networking opportunities across the cannabis landscape. "If you’ve attended one, you then realize the value of going to one in another area," he remarked.

Evolving Preferences in Cannabis Consumption

While Levers describes himself as a "flower guy" at heart, he appreciates the broadening range of cannabis products now available, from topicals and edibles to innovative beverage options.

This diversity, he explained, enables consumers to engage with cannabis in new, discreet ways. He still considers flower his "preferred child" in the expanding family of cannabis options, highlighting his dedication to cultivation and traditional methods.

As Beard Bros Pharms navigates both the product and media spaces, Levers remains optimistic about the future of cannabis, seeing it as a market that, while tested, has the strength to endure and grow.

The image was created using artificial intelligence.