Zeta Stock Rockets 200% YTD: What's Fueling The Surge?

Zeta Global Holdings Corp. ZETA is riding a wave of investor enthusiasm, rallying 200% year-to-date.

The company also enjoyed a 108% year-over-year surge in platform usage during the Cyber Five period spanning Thanksgiving through Cyber Monday. This growth came as brands doubled down on Zeta's omnichannel tools to deliver hyper-personalized marketing during the most critical shopping days of the year.

Brands use Zeta’s marketing platform “to engage high-intent shoppers” to deliver “exceptional efficiency and effective outcomes," Zeta CEO David A. Steinberg says.

And the holiday buzz is far from over. A Zeta survey revealed that 53% of consumers plan to shop in December, up 8% from last year, pointing to sustained demand for digital marketing tools.

Read Also: Why Is Zeta Global Stock Soaring?

Zeta Stock Holds Firm In Bullish Territory.

Chart created using Benzinga Pro

ZETA’s share price of $26.29 sits comfortably above key moving averages:

• Eight-day SMA: $23.48 (Bullish)
• 20-day SMA: $23.56 (Bullish)
• 200-day SMA: $19.95 (Bullish)

However, the 50-day SMA of $27.12 and a MACD indicator of a negative 0.61 flash a note of caution, suggesting slight selling pressure.

With an RSI of 54.18, ZETA stock is heading towards the overbought territory, hinting that momentum may need a breather.

Beyond The Holidays: The Long-Term Play

Zeta's robust annual revenue growth forecast of 17.1% outpaces the U.S. market's 8.9%. The company's $100 million share repurchase program signals confidence in its long-term potential.

Investors are also keeping a close eye on Zeta’s projected 123.5% annual earnings growth, a statistic hard to ignore.

Zeta’s surge reflects its ability to capitalize on evolving consumer behaviors and deliver value through cutting-edge marketing tools. While near-term technicals show slight pressure, the stock’s long-term growth story remains compelling.

Whether Zeta can sustain this momentum into 2025 depends on its ability to navigate market challenges and keep delivering for its enterprise clients.

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