Welcome to 2010: Delta to Offer Flight Bookings on Facebook (DAL)

Delta DAL announced Friday that it's going to allow booking of flights on Facebook, and it has launched a "Ticket Window" to allow users to do just that. Delta shares are down 2% in early trade, to $11.25. According to a report on Engadget.com, "This is apparently just the first of many Ticket Windows, which the company also plans on installing in banner ads, making it the first airline to move in this direction." "Presumably the draw here will be to streamline the booking process, making it easier for Delta customers to book their flights" Delta, the largest commercial airline in the world, is facing increasing competition from smaller airlines like Virgin and Jet Blue. The move is clearly an effort to attract and appease the constantly moving social media generation.