Investors with a lot of money to spend have taken a bullish stance on Ulta Beauty ULTA.
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ULTA, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga's options scanner spotted 15 uncommon options trades for Ulta Beauty.
This isn't normal.
The overall sentiment of these big-money traders is split between 60% bullish and 20%, bearish.
Out of all of the special options we uncovered, 2 are puts, for a total amount of $53,500, and 13 are calls, for a total amount of $1,971,490.
Expected Price Movements
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $200.0 to $600.0 for Ulta Beauty over the recent three months.
Insights into Volume & Open Interest
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Ulta Beauty's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Ulta Beauty's significant trades, within a strike price range of $200.0 to $600.0, over the past month.
Ulta Beauty 30-Day Option Volume & Interest Snapshot
Significant Options Trades Detected:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ULTA | CALL | TRADE | BULLISH | 01/16/26 | $102.7 | $98.9 | $101.3 | $380.00 | $354.5K | 70 | 110 |
| ULTA | CALL | TRADE | BULLISH | 01/16/26 | $102.7 | $98.9 | $101.35 | $380.00 | $253.3K | 70 | 75 |
| ULTA | CALL | TRADE | BULLISH | 01/16/26 | $102.7 | $98.9 | $101.27 | $380.00 | $253.1K | 70 | 50 |
| ULTA | CALL | TRADE | NEUTRAL | 01/16/26 | $102.7 | $98.9 | $100.84 | $380.00 | $252.1K | 70 | 25 |
| ULTA | CALL | TRADE | BULLISH | 01/17/25 | $79.0 | $72.3 | $76.46 | $360.00 | $183.5K | 224 | 57 |
About Ulta Beauty
With more than 1,400 freestanding stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and more than 600 individual brands. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm intends to open franchises in Mexico in 2025. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
In light of the recent options history for Ulta Beauty, it's now appropriate to focus on the company itself. We aim to explore its current performance.
Ulta Beauty's Current Market Status
- Currently trading with a volume of 299,442, the ULTA's price is up by 0.42%, now at $433.16.
- RSI readings suggest the stock is currently may be approaching overbought.
- Anticipated earnings release is in 66 days.
What Analysts Are Saying About Ulta Beauty
2 market experts have recently issued ratings for this stock, with a consensus target price of $437.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * Maintaining their stance, an analyst from Loop Capital continues to hold a Buy rating for Ulta Beauty, targeting a price of $480. * An analyst from Piper Sandler has decided to maintain their Neutral rating on Ulta Beauty, which currently sits at a price target of $394.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Ulta Beauty with Benzinga Pro for real-time alerts.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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