IBM Joins Forces With L'Oréal To Drive Sustainable Beauty

L’Oréal seeks to leverage a tech giant’s generative artificial intelligence (GenAI) capabilities to enhance cosmetic formulations and promote sustainable materials.

What Happened: L’Oréal formed a partnership with IBM IBM to develop an innovative AI model designed to optimize the company’s product creation process, while minimizing waste and energy usage.

The AI solution will also help L’Oréal achieve its sustainability targets, such as sourcing the majority of its formulas from bio-based materials by 2030.

L’Oréal seeks to accelerate its innovation process and improve formulations, prioritizing performance, customer satisfaction, and environmental responsibility.

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Why It Matters: This tailored AI foundation model will equip L’Oréal's research teams, boosting their capacity to achieve sustainability targets while delivering high-quality, personalized products.

Foundation models are a type of AI trained on large, unlabeled datasets, enabling them to perform a variety of tasks and transfer knowledge from one context to another.

These models have driven significant progress in natural language processing (NLP) in recent years, and IBM is extending their use into new fields such as chemistry, time series analysis, and geospatial data.

The collaboration essentially blends “beauty science” with advanced technology, underscoring the ongoing trend of AI seeping into virtually every type of sector.

“Using IBM’s latest AI technology, L’Oréal will be able to derive meaningful insights from their rich formula and product data to create a tailored AI model to help achieve their operational goals and continue creating high quality and sustainable products,” said IBM Fellow, Vice President Europe and Africa and Director IBM Research Zurich, Alessandro Curioni.

Price Action: IBM shares are trading higher by 0.30% at $220.70 in premarket at last check Thursday.

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