Nintendo Stock Hits New 52-Week High Following Switch 2 Announcement

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Nintendo ADR NTDOY climbed 1.4% to $15.44 Thursday morning, marking a new 52-week high, as the company unveiled the highly anticipated Nintendo Switch 2, set for release in 2025.

What To Know: Investors responded enthusiastically to the first-look trailer, which showcased the system's capability to support both Nintendo Switch 2-exclusive games and a majority of original Nintendo Switch titles. This backwards compatibility could drive immediate adoption, leveraging the massive success of its predecessor.

The original Nintendo Switch, launched in 2017, revolutionized gaming with its hybrid design, selling over 125 million units globally and solidifying Nintendo's reputation as an innovator.

Its success was bolstered by a robust library of exclusive titles like The Legend of Zelda: Breath of the Wild and Animal Crossing: New Horizons. Loyal fans expect similar blockbuster releases to accompany the Switch 2 launch, spurring hardware sales and lucrative software tie-ins.

Nintendo’s experiential marketing strategy, including global "Nintendo Switch 2 Experience" events were also announced this morning via X, and could help generate significant consumer excitement ahead of launch.

Read Also: Morgan Stanley Q4 Earnings: Profit Doubles, CEO Calls It One Of Strongest Years, Aims For Prudent Dividend Growth

How To Buy NTDOY Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Nintendo Co NTDOY's case, it is in the Communication Services sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

According to data from Benzinga Pro, NTDOY has a 52-week high of $15.77 and a 52-week low of $11.36.

Image courtesy of Nintendo

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