Samsung Taps Google AI, Qualcomm Tech for Galaxy S25 to Rival Apple's iPhone

On Wednesday, Samsung Electronics SSNLF showcased its latest Galaxy S25 smartphones powered by Qualcomm Inc QCOM chips and Alphabet Inc GOOG GOOGL Google’s artificial-intelligence model.

Samsung aimed to launch the Galaxy S25 Edge in the first half of 2025, ahead of Apple Inc’s AAPL slimmer iPhone 17 Air launch. The iPhone 17 Air boasts 8GB of RAM to support Apple Intelligence AI features.

Samsung’s AI-powered smartphone succumbed to rivalry from Apple in the luxury market and Chinese firms in the affordable and budget segment.

Also Read: AMD Teams Up With Taiwan Semi To Take On Samsung In Smartphone Market

Samsung kept the prices of its Galaxy S25 series intact at $799 and $1,299.

Samsung’s Language AI team lead, Park Ji-sun, told Reuters that the company was ahead of the industry regarding its AI features. Park told Reuters that the new Galaxy S25 leveraged Gemini as its default AI engine with in-house voice assistant, Bixby.

The Galaxy S25 promised a more personalized AI experience. The phone can execute multiple tasks with a single command.

Samsung leveraged Qualcomm’s Snapdragon 8 Elite Mobile Platform for the entire Galaxy S25 lineup. Samsung is reportedly considering using the Exynos chip in its foldable phones.

In 2024, JPMorgan analyst Samik Chatterjee flagged Qualcomm as making up for the loss of Apple revenue for its mobile SOC (and modem) technology through its collaboration with Samsung and diversification into the automotive and IoT sectors.

Price Action: QCOM stock is down 0.43% at $169.51 premarket at last check Thursday.

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