Super Bowl LIX Commercials: AI, Celebs, Muppets, Warren Buffett-Linked Brand Take The Spotlight

The Kansas City Chiefs are attempting to win a third straight Super Bowl on Sunday with a matchup against the Philadelphia Eagles. While millions of NFL fans will tune in for the big game, millions will also tune in to see the Super Bowl commercials.

What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 million for 30-second commercial slots.

The media company was able to secure the majority of its ad slots in the $7 million to $7.5 million range and some last-minute availability came with a price tag of $8 million. Fox also saw strong demand and price increases compared to last year for the pre-game and post-game slots.

While some companies are skeptical to advertise during the Super Bowl due to the high cost, last year's record viewership could lure major brands back, as the game remains one of the most-watched events in the U.S. annually.

Here is a look at the companies that are airing Super Bowl commercials in Super Bowl LIX, as reported by AdAge.

Read Also: Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them

The Public Companies: Here are the companies that are public or tied to a public company that are airing Super Bowl commercials. With strong reception, the ads could have an impact on the company's financials and likewise its stock.

• The Walt Disney Company DIS: Disney+ streaming ad.
• Totino's, brand of General Mills GIS: Pizza Rolls makes Super Bowl debut.
• GoDaddy GDDY: Focus on AI tool Airo with actor Walton Goggins.
• Mountain Dew, unit of PepsiCo PEP: Musician Seal voices a seal.
• Skechers SKX: Was first company to announce a Super Bowl ad way back in May, Chiefs head coach Andy Reid stars.
• Stella Artois, brand of Anheuser-Busch InBev BUD: Brand's fourth Super Bowl ad and first since 2019, David Beckham meets his American twin Dave Beckham (Matt Damon).
• Uber Eats, unit of Uber Technologies UBER: Company's fifth straight year with a Super Bow ad, features Matthew McConaughey, Kevin Bacon, Sean Evans, Martha Stewart, Greta Gerwig and Charli XCX.
• Coffee mate, brand of Nestle NSRGY: Coffee creamer makes Super Bowl debut.
• Dove, brand of Unilever UL: Brand's second straight Super Bowl ad.
• Lay's, brand of PepsiCo: Ad for the All-dressed flavor that combines multiple flavors, Lay's first Super Bowl ad in three years.
• DoorDash DASH: Focus on DashPass subscriptions with comedian Nate Bargatze.
• Meta Platforms META: Tech giant returns for first time since 2022 with a focus on its Ray-Ban glasses featuring actors Chris Hemsworth and Chris Pratt.
• Pringles, brand of Kellanova K: Eighth consecutive Super Bowl ad from snack brand features actor Adam Brody along with the mustaches of Nick Offerman, James Harden and Andy Reid.
• Coors Light, brand of Molson Coors Beverage TAP: Brand's third straight year with Super Bowl ad, centers on campaign of "Case of the Mondays" for the day after Super Bowl.
• Doritos, brand of PepsiCo: Snack brand features a fan-made ad that won a contest.
• Salesforce CRM: Two Super Bowl ads will feature Matthew McConaughey and Woody Harrelson with a focus on AI.
• Booking.com BKNG: Travel company back for a fourth straight Super Bowl and features Muppets Miss Piggy, Kermit the Frog and Animal.
• Bud Light, brand of Anheuser-Busch InBev: Cul-de-sac party featuring Bud Lights with comedian Shane Gillis, musician Post Malone and NFL great Peyton Manning.
• Ram, brand of Stellantis STLA: Automotive company is back with an ad for its truck with actor Glen Powell.
• Reese's, brand of The Hershey Company HSY: Focus on the Chocolate Lava Big Cup.
• Google, brand of Alphabet Inc GOOGGOOGL: No details on the spot.
• Instacart, brand of Maplebear CART: Delivery company makes Super Bowl debut, features mascots of iconic packaged goods companies.
• TurboTax, brand of Intuit INTU: Company's 12^th consecutive Super Bowl ad, promotes expert-assisted tax filing business.
• Hellmann's, brand of Unilever: Likely one of the most talked about ads, Billy Crystal and Meg Ryan reunite at Katz's Delicatessen in New York to create a famous scene from "When Harry Met Sally."
• Hims & Hers Health HIMS: Super Bowl debut, focus on the company's GLP-1 weight loss treatments.
• Michelob Ultra, brand of Anheuser-Busch InBev: Actors William Dafoe and Catherine O'Hara hustle people playing pickleball.
• Novartis NVS: Pharmaceutical giant makes Super Bowl debut with a 60-second ad on breast cancer.
• Rocket Companies RKT: Fintech returns to Super Bowl for first time since 2022.
• Tubi, brand of Fox Corporation: Streaming platform will be featured in several spots as Fox promotes one of its own products.
• Budweiser, brand of Anheuser-Busch InBev: Beer company planned a spot with the famous Clydesdale horses as a regional ad, but bumped up to a national spot after strong reception.
• Homes.com, brand of CoStar Group CSGP: Real estate company features celebrities in multiple Super Bowl ads.
• Taco Bell, brand of Yum! Brands YUM: First Super Bowl ad for restaurant brand in three years, features photos of real customers from drive-thru cameras.
• Duracell, brand of Berkshire Hathaway BRK BRK: Battery company makes Super Bowl debut with commercial featuring "The Duracell Scientist" showing people's bad battery decisions.
• FanDuel, brand of Flutter Entertainment FLUT: Sports betting company features Peyton Manning and Eli Manning in its now annual celebrity field goal kick during the Super Bowl.
• Ritz, brand of Mondelez MDLZ: Super Bowl debut.

The Private Companies: Here are the private companies that are airing Super Bowl commercials.

• NerdWallet: Company's first Super Bowl ad, beluga whale mascot voiced by actor Kieran Culkin.
• WeatherTech: Company's 13^th Super Bowl ad in 12 years, comes after sitting last year's game out.
• NFL: The National Football League will have several commercials in the game.
• Come Near: "He Gets Us" religious ads as in past Super Bowls.
• Little Caesars: First Super Bowl ad since 2020 and comes as the new official pizza of the NFL, Eugene Levy stars.
• Nerds: Candy brand is back for a second-straight year with singer Shaboozey.
• Squarespace: Former public website building company is back for 11^th Super Bowl ad with actor Barry Keoghan.
• Foundation to Combat Antisemitism: Patriots owner Robert Kraft is back with his foundation featuring Tom Brady and Snoop Dogg.
• Dunkin': Coffee and donut company is back with Ben Affleck.
• Häagen-Dazs: Ice cream brand's first ever Super Bowl ad features Vin Diesel, Michelle Rodriguez and Ludacris, all from the "Fast and Furious" franchise.
• Poppi: Small soda makes second straight Super Bowl ad appearance with new "Soda Thoughts" campaign.
• HexClad: Cookware company makes Super Bowl debut with actor Pete Davidson and celebrity chef Gordon Ramsay, who is a part owner of the company.
• Bosch: German company makes Super Bowl debut.
• Angel Soft, brand of Georgia-Pacific: Toilet paper brand makes Super Bowl debut.
• Liquid Death: Water in a can company makes Super Bowl debut.
• Cirkul: Water bottle brand makes Super Bowl debut.
• Fetch: Company that rewards shoppers makes Super Bowl debut with a $1.2 million giveaway.
• MSC Cruises: European cruise company's Super Bowl debut featuring actors Drew Barrymore and Orlando Bloom.
• OpenAI: AI company to make Super Bowl debut, as reported by the Wall Street Journal Thursday.

Read Next:

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