Ryan Serhant Closed The Biggest Deal Of His Career For $200 Million. This Is How The Celebrity Broker Elevated His Business

In a career that constantly seems to be scaling new heights, broker and reality T.V. star Ryan Serhant just hit a new one: “Sold and closed the most expensive home of my entire career today for just under $200M,” he wrote in a Instagram story on Feb. 4. 

If that wasn’t enough, the star of Netflix’s NFLX "Owning Manhattan" secured the deal while giving new meaning to the mile-high club.

“I did the deal over the phone. Wire hit while I was in the air to visit [Serhant Miami] to launch our sales center for Mercedes… Everyone was clapping, even the pilots. What. Is. Life,” the media-savvy broker enthused.

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Swooping In To Steal The Deal

The seller of the Miami deal was Estée Lauder EL heir William Lauder, while the buyer’s identity has been under wraps. It marks a notable coup for Serhant—an out-of-town broker swooping in to land a coveted deal under local luxury brokerages’ noses. He’s made it a signature move, pulling off the same play in Delray Beach two years ago. He landed in Miami in February 4 to showcase the Mercedes-Benz Places Sales Gallery, giving prospective residents a preview of the branded luxury condo development before completion. 

According to a March 2024 newsletter, the waterfront property was designed by SHoP Architects and features nearly 800 homes across 67 stories. Shortly after the project was announced last year, Ryan and his team confirmed they had sold 100 units within four days. 

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A Dizzying Year Of Milestones

It’s been a dizzying year of milestones for the former out-of-work actor and hand model who decided to trade careers, selling real estate instead of cell phones. The Netflix reality series "Selling Manhattan" was a game changer.

“Traffic to our website increased by a couple hundred percent,” he told Realtor.com about the immediate impact of the show’s success. “We now get somewhere between 200 and 300 resumes a day from real estate agents who are asking to work here and owners of independent brokerages who would like to open up SERHANT offices in their territories. I mean, I could go on and on and on.”

Sales have boomed, too. "The Huron, the new development in Greenpoint [Brooklyn] that we filmed where we had the buyer who bought one apartment but then asked to do four apartments at the building—we saw traffic spike by over 1,000% to that website, and we were booked fully with appointments to show that building into, like, middle of July,” he told Realtor.com.

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A Net Worth That Keeps Rising

While multiple websites have put Serhant’s net worth to be about $40 million, it’s hard to put an exact number on his wealth because with each deal, his agents close his brokerage, and thus, he makes a commission. A 6% broker’s fee of $200 million is $12 million. If SERHANT nets 50% of that, it would be $6 million, from which he would need to pay agents and funnel some of the money back into the costs of running his business. Assuming his agents are doing multiple high-end deals daily, the commissions returning to the brokerage owner could be considerable. 

That doesn’t include the money he stands to make from Season 2 of "Owning Manhattan," his rabid social media following, books, new AI platform, S.mple, live appearances, and his luxury Brooklyn Heights brownstone, which cost $7.6 million when he purchased it in 2018 before undergoing a $2.6 million renovation. Considering upscale townhomes in Brooklyn Heights are now selling for $15 million to $20 million, Serhant’s personal residence — even if he has a mortgage on it — was a savvy move, just like the rest of his career.

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