Wix Earnings Preview: Analysts Anticipate Growth Driven By AI, Studio Expansion

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With Wix.Com Ltd WIX preparing to report its fourth-quarter results, its stock remained volatile in early trading on Tuesday.

The quarterly results, scheduled for Wednesday, come amid an exciting earnings season. Here are some key analyst previews.

JMP Securities On Wix.Com

Analyst Andrew Boone reiterated a Market Outperform rating and price target of $240.

Wix is likely to report a beat-and-raise quarter, "driven by Wix Studio and continued operational discipline," Boone said in a note. The company has several catalysts, "including ongoing Wix Studio adoption by developers as well as its AI Website Builder, which can accelerate Self Creator growth," he added.

The competitive environment for Wix continues to be favorable, "with WordPress experiencing turmoil and Squarespace transitioning to private equity ownership," the analyst wrote. The company is likely to continue repurchasing shares through 2025, he further stated.

Check out other analyst stock ratings.

Raymond James On Wix.Com

Analyst Josh Beck maintained a Strong Buy rating and price target of $300.

Wix is gaining market share and is likely to continue doing so through 2025, Beck said. This is expected to be driven by Studio product improvements and potential benefits from the lawsuit and negative headlines surrounding rival WordPress, he added.

The focus during the company's earnings call is likely to be on the 2025 bookings outlook, which Raymond James forecasts at 13.7%, "driven by ~2% premium subscription growth and 11.5% ABPS," the analyst wrote. The buyside expectations currently exclude "potential pricing changes related to AI features," he further stated.

WIX Price Action: Shares of Wix.Com were down 0.58% to $222.41 at the time of publication on Tuesday.

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