Mark Cuban Just Invested Money In Group Rideshare Company Because His Daughter 'Used It Many Times And Raved About It'

Mark Cuban isn't shy about making big investments, but sometimes, his family gives him the best business ideas. The billionaire entrepreneur recently led a $7.35 million seed round in Fetii, a group rideshare service operating in 68 U.S. cities.

Listening to his Daughter

“My daughter has used it many times and raved about it,” Cuban told Forbes in recent  interview. “She suggested I reach out. She thought it would be a great investment. So I talked to the team and really love what they are doing. So I invested.”

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Fetii, which was founded in 2020, approaches ridesharing differently by emphasizing larger groups. It partners with car service companies that oversee fleets of 15-passenger vans rather than buying vehicles. People can book rides easily through the Fetii app, and they can split the cost using a QR code system. CEO Matthew Iommi said this setup helps the company grow fast while giving van owners a way to make money.

Iommi said that in 2024 alone, the company transported over 1.5 million passengers, and is currently moving over 200,000 passengers each month.

Cuban's investment came through his Radical Investments fund, alongside Y Combinator and Goodwater Capital. While he's known for his sharp business instincts, this isn't the first time he's taken investment advice from his family.

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In a 2023 episode of Shark Tank, Cuban invested $400,000 in the makeup brand Youthforia—even though he admitted he didn't fully understand the product. His daughters and wife, however, did. The brand became really popular on TikTok, and Cuban believed in his family's opinion enough to make a deal. In the end, he got 8% ownership without paying any royalties, beating Kevin O'Leary's offer.

For Fetii, Cuban isn't just bringing money to the table—he's also playing an active role in shaping its future. “Right now, they throw questions at me all the time,” he said, adding that he's offering guidance as needed. Iommi described Cuban as more than just an investor, calling him “a close advisor” who is deeply involved in key decisions.

Looking ahead, Fetii is exploring autonomous and electric vehicle integration. Iommi noted that the company's app generates valuable trip data, which could attract partnerships in the AI and EV space. Meanwhile, Cuban has some simple but important advice for ensuring Fetii's long-term success: “Don’t rush. It’s not a race. Pay attention to support services, they are critical for fleet management and drivers.”

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