The Top 6 Mobile App Trends That Matter Most In 2025

Each of us has mobile applications that we use regularly or even every day. With a cell phone today, you can do almost anything—check your email, chat with friends, edit a document or spreadsheet, analyze physical activity or nutrition. In 2025, the mobile app market won’t stand still, and users will see even more useful and convenient products. What trends can we already see today, and how will mobile applications develop?

AI will be implemented everywhere and will be a base feature

One of the main trends will be the integration of complex AI solutions into mobile apps. Since AI is already a familiar concept, in 2025 many products will be using these solutions without even explicitly mentioning AI. Tasks will simply be done at a higher level. Soon, we'll see different algorithms designed for specific tasks working together to tackle more complex and diverse challenges. 

In 2025, AI will be implemented at all levels: from automation of routine tasks and delegation of non-standard objectives to deep data analysis. Google, for instance, is actively integrating AI into its core products at this very moment, from search and Gmail to smart recommendations on YouTube. Google, with its colossal infrastructure that includes data centers, cloud services, and a huge amount of user data, will be able to make AI services even more accurate and, at the same time, virtually imperceptible to the end user. This can be achieved, for example, via expanding the functionality of Google Search with more "human" answers and contextual hints or deeply integrating AI into Google Workspace with automatic letter compilation, call transcripts, document analysis on the fly, etc.

AI will help to personalize the experience and handle repetitive tasks 

In 2025, we won't just be using apps that solve one simple task with an AI assistant. Instead, we'll have advanced assistants that can analyze and predict what we need using deep learning. They'll offer highly personalized experiences and handle repetitive tasks automatically.

A vivid example is OpenAI, which has created some of the most advanced language and multimodal models, such as GPT and DALL-E. This year alone, AI-assisted personalization will hit a new level of quality. Applications will be able to predict user needs, adapt the interface and content accordingly, and adjust to a specific style or task. OpenAI may even become the core "engine" for a multitude of products, serving as an API and tool provider for other companies to create personalized experiences for the broader audience.

This will lead to the adoption of "smart assistants" that don't just answer questions but help solve complex problems—from conducting research for creative ideas to meticulously planning any project.

This shift is already noticeable in the niche of utility apps. For instance, the American company BP Mobile (AIBY Group), which specializes in developing apps for scanning, digital faxing, and filling out various forms, is actively implementing and training AI models to meet specific user needs, along with an increase in the types of data exchanged with AI. One of the company's flagship apps, iScanner, which is among the leading applications in the field of document scanning, is constantly improving AI-based filters for deblurring, polishing, and straightening to make scanned documents look even better, while also adapting to how users prefer to work with their documents. 

Users will interact with apps by voice more often

Using voice interfaces will reach a whole new level. While we're used to seeing them improve accessibility for people of all ages and those with special needs, in 2025 they'll be getting a second wind. The trend is moving toward voice interfaces that can better understand context, emotions, and user intent, turning them into indispensable helpers. They'll provide a smooth user experience and work with all kinds of information, including visual data and text. 

A vivid example of this direction is Apple. The company is actively developing its voice assistant, Siri, gradually making it more intuitive, context-sensitive, and able to recognize user emotions for a seamless experience when interacting with devices.

Wellbeing and mental health apps will substitute professional support

The number of well-being and mental health apps will increase as taking care of ourselves becomes a top priority. These apps will offer their users personalized advice to improve both mental and physical health, from custom workout plans based on diet and medical data to meditations tailored to their mood. Such apps will be highly customized and provide support on the same level as skilled professionals in these fields. 

Besides, since fitness trackers, smartwatches, and other gadgets collect real-time user data, such as body temperature collected by Apple Watch, applications can give and promptly adjust specific recommendations regarding users’ physical health.

AI-based apps, tailored to specific topics, can give advice comparable to professional medical consultants. Considering the increasing shortage of specialists and high demand for mental health services, such apps can become the first line of support, providing immediate 24/7 assistance.

Sustainability will continue to be a focus

The number of apps related to sustainable development and ecology will grow, helping to reduce the carbon footprint and support conscious consumption. Well-known brands will also introduce “green” innovations to avoid losing their audience, as users are becoming increasingly environmentally conscious.

Developers are actively adopting solutions designed to reduce power consumption and minimize the load devices have to endure, which is especially important for apps that constantly process large amounts of data and stay active day and night.

IT giants, such as Microsoft, are already implementing sustainable technologies in their cloud services and software office solutions, setting the tone for the entire IT industry.

A few years ago, Microsoft announced that it intends to reduce its carbon footprint to zero and become "carbon negative" by 2030. As a provider of cloud services (Azure) and office tools (Microsoft 365), the company can embed green metrics and recommendations directly into its products, develop new features to track environmental impact, calculate the carbon footprint of client companies, and launch large-scale partnership projects.

Super apps will be center-stage

The trend to develop super apps where users can enjoy a lot of services on one platform, from shopping and banking to food delivery, is spreading out in Asia. The rapid growth of such apps is to be expected, as they help to simplify the experience of users and streamline app development.

Quite possibly, this trend can soon be picked up by Meta, which already owns several massive platforms: Facebook, Instagram/Threads, and WhatsApp. The next step for the company may be to create an ecosystem where any user can solve multiple tasks without leaving a single "super app." We're already seeing it in how Messenger and Instagram Direct have become integrated, while shopping services within social networks are being developed and payment methods are being tested.