Interactive Strength Targets Global Wellness Market with $15 Million Revenue Boost from Acquisition

by Lekha Gupta Benzinga Editor

Zinger Key Points

Interactive Strength signs LOI to acquire a connected-fitness firm, boosting its health and wellness strategy.
The deal is expected to add over $15M to revenue, with $50M+ projected for 2025 including Sportstech.
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Interactive Strength Inc. TRNR shares were surging higher in early Thursday trading after the company inked a non-binding letter of intent and exclusivity agreement to acquire connected-fitness equipment company for an undisclosed amount.

The deal strengthens TRNR's growth strategy by driving accretive acquisitions of high-potential businesses in the fragmented global health and wellness market.

Interactive Strength expects to complete the deal at the end of this month.

The company anticipates this deal will contribute over $15 million to TRNR's pro forma revenue, in addition to the more than $50 million projected for 2025, with Sportstech incorporated into its financials.

Last month, the company disclosed a $15 million all-stock acquisition of Sportstech Holding, a German-based connected fitness equipment company.

As of the end of third quarter, the company had $2.3 million in cash.

Price Action: TRNR shares are up 20.07% at $2.57 at the last check in early Thursday trading.

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