Tesla TSLA investors have been on a rollercoaster ride in 2025, with the stock plunging more than 50% from its Dec. 17 highs. Some shareholders are staying put, while others are cutting their losses, and the debate over what to do next is heating up online.
On r/TSLA, a Tesla investor asked, “Those holding, how are you coping with the dump? Do you plan to sell at some point or ride it out no matter what?” The post quickly gained traction, with hundreds of comments reflecting the mixed sentiment among shareholders.
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Some Are Selling—And Don't Regret It
Many investors have decided to sell at least a portion of their holdings, worried about declining sales, brand damage, and Elon Musk's influence.
“I sold 2/3 of my Tesla right now. Wish I went out when you did. But I have a 79.8% gain even at this price,” one investor shared.
Another commenter pointed to Musk's growing political involvement, saying, “I was holding. Sold everything this morning, not because I don't believe in Tesla, but because of Musk.”
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Others Are Holding—Or Even Buying More
Despite the pessimism, some Tesla bulls are standing firm, citing long-term potential in AI, full self-driving, and Tesla's energy business.
“My cost basis is like $18 a share, and I sold when it initially 10x'd to recoup my cost basis and let the rest ride,” one long-term investor wrote. “Despite Elon's political antics, I think the company is better positioned than ever.”
Another user remained unfazed by the dip, saying, “I’m down $3 million. And I’m buying more. Been through this multiple times since 2013. This is nothing.”
Elon Musk: Asset or Liability?
One of the biggest concerns among investors is Musk's impact on Tesla's reputation and stock price. His involvement in the White House's Department of Government Efficiency initiative and ongoing controversies have fueled protests at Tesla showrooms and declining sentiment among buyers.
At a recent White House event, Musk announced that Tesla would double U.S. production in the next two years, citing Trump's policies as a key factor. Trump even said he would buy a Tesla, calling it a “great company.”
But not everyone is convinced this will help. “The brand is toxic with Testy Musk as CEO. This is only the beginning of the TSLA price reductions,” one user wrote.
Wall Street Weighs In
Tesla's drop has divided analysts as well. Morgan Stanley's Adam Jonas sees the sell-off as a chance to buy, maintaining a $430 price target.
“Tesla shares have fallen 50% from the Dec. 17 highs on poor sales data, negative brand sentiment, and market de-grossing. We see the pullback as a buying opportunity for an embodied AI compounder,” Jonas wrote in a note to clients, according to Yahoo Finance.
However, he also warned of volatility ahead, setting a $200 bear case and an $800 bull case for Tesla in 2025.
What's Next for Tesla?
With Tesla stock rebounding 3.8% on Tuesday after its worst day in years, the big question is whether this is the beginning of a recovery or just a temporary bounce.
For now, some investors are “riding the storm” while others believe the “bubble has burst.”
One Reddit user summed it up: “If you want to go down with the ship, hold. If you want to retain some profit, sell now and buy back in after this firestorm.”
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