SoundHound AI At 2025 NVIDIA GPU Technology Conference: In-car Voice Commerce Ecosystem 'A Game-Changer For #AutomotiveTech'

SoundHound AI, Inc. SOUN is presenting its conversational AI voice technology this week at the 2025 NVIDIA GPU Technology Conference (GTC) in San Jose, California.

What To Know: SoundHound will showcase several AI voice technology products, including its next-generation in-vehicle voice assistant, which integrates generative AI with NVIDIA Corp. NVDA's DRIVE AGX platform.

The company will also demo its in-car voice commerce ecosystem that enables drivers to make hands-free, voice-controlled orders and purchases ordering and purchasing from their vehicle.

SoundHound mentioned both of the above technologies in a post on social media and called its in-car voice commerce ecosystem "a game-changer for #AutomotiveTech."

🚗💡 This week, we're live from NVIDIA #GTC2025!

Stop by booth 1842 to experience SoundHound Chat AI Automotive, our award-winning voice assistant leveraging #GenerativeAI on the edge with NVIDIA DRIVE AGX.

Plus, check out our in-car voice commerce ecosystem, allowing drivers… pic.twitter.com/OCM0xe8De4
— SoundHound AI (@SoundHound) March 17, 2025

Additionally, SoundHound's AI-powered drive-thru food ordering system powered by Oracle Corp. ORCL Cloud Infrastructure will be featured at Oracle's GTC booth as well.

SoundHound AI senior vice president Ben Bellettini recently described the company's business segments as a three-pilar design in an interview with Food On Demand.

"We see cars as the tip of the spear," he said, referring to SoundHound's in-vehicle voice assistant technology.

"Supporting automakers is a core pillar for us. A second pillar is providing voice solutions for restaurants. Our third pillar is wedding those two together."

SOUN Price Action: According to data from Benzinga Pro, SoundHound AI shares were down 3.27% at $9.75 amid a broad market sell-off at the time of publication Tuesday.

Read Next: