Grant Cardone Helps 12-Year-Old Perfect His School Fundraising Sales Pitch With Advice Anyone Can Apply -- 'Always Get To The Ask'

Some people pay Grant Cardone thousands of dollars for his coaching, but a 12-year-old kid recently got an entire crash course for free. Not only that, but Cardone donated to the kid's school after giving his impromptu sales coaching session.

However, the sales advice wasn't just for the kid. Cardone posted the video on his YouTube channel, and it has practical advice that any sales professional can use.

Keep It Nice, Tight, and Concise

Cardone started by listening to the student's sales pitch and then proceeded to ask for his name. It turns out this was the third time he asked for the kid's name, and the real estate investor responded by saying that people don't remember things.

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It's a valuable nugget that receives more clarity after Cardone shifts into giving advice. He recommends keeping the pitch nice, tight, and concise. Not only do people forget things, but they are also busy. A strong hook can keep them interested in what you have to say and potentially lead to a sale. 

Know How Much You Can Charge

This isn't your typical sales video, as Cardone decides to add some suspense to keep viewers engaged. Instead of telling the 12-year-old how much he will donate, Cardone turns it into a challenge. 

He invites the student to write down how much he wants Cardone to give, and Cardone writes his own number. Cardone says he will only donate to the school if the student asks for less money than Cardone is willing to give. Asking for the full $20,000 the student is aiming for would have resulted in a rejection. The boy could have guaranteed money by asking for $1, but that would have been leaving money on the table.

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In the end, the student asked for $500, and Cardone showed that he was willing to give $1,000. The real estate investor congratulated the student and said he would donate $1,000.

This part of the video demonstrates the value of knowing your customers and how much you can charge. You have to keep the customer in mind and consider how much they can afford when presenting your offer. Sometimes, it may require walking away from a customer who cannot afford your services, but that didn't take place in the video.

Always Get to the Ask

Every sales pitch eventually has to get to the ask. Practicing the pitch and reviewing some bullet points can help you navigate the presentation better and make an ask. It's worth knowing the different ways you can make an ask. Having multiple options can help you tailor your request to the potential client's budget, mentality, and other details you pick up during the conversation.

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The sales pitch ends quickly after the prospect says yes. Instead of mudding the waters, provide a way for the prospect to make a payment. The boy tells Cardone about a QR code that he can use to make a payment. This is a great sales tactic since it shifts the conversation into making a payment.

Once you get someone to buy a product or service, it becomes much easier to sell them additional products and services in the future.

Cardone provided the 12-year-old with a mini masterclass on sales. Cardone expressed confidence in the kid's "killer instinct" and believes that he can become successful in sales. Teaching young kids about sales and real-life skills, just as Cardone did, can set them up for better careers in the future.

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