Coldwater Creek rated as Neutral by Sterne (CWTR)

Sterne, Agee & Leach released a research report that continues to rate Coldwater Ceek CWTR as neutral, with a $7 price target. Coldwater Creek, an apparel retailer focusing on female consumers over 35, has worked on refreshing its brand and reducing the number of days it has merchandise marked down by 30% this year. In addition, due to their strategy of offering customers items they cannot find elsewhere, they have been able to implement selective price increases. Differentiating themselves from their competitors has been part of Coldwater Creek's strategy, by returning to an earthy, relaxed aesthetic favored by the company in the past. They are not planning meaningful growth until their earnings improvement is consistent.