Mark Zuckerberg Celebrates Threads Milestone, Says X Competitor Is 'Next Major Social App'

In the world of social media apps, Meta Platforms META dominates with Facebook and Instagram, which have about three billion users daily.

The company's newest platform, Threads, is also gaining subscribers fast.

What Happened: Threads, a potential rival to platforms like X and Bluesky, had 275 million monthly users back in October. By December, it had 300 million monthly active users.

Meta ended the fourth quarter with 320 million Threads monthly users.

On Wednesday, Zuckerberg shared that Threads had hit 350 million monthly users, adding 30 million users in the first quarter, as reported by TechCrunch.

The growth of 30 million outpaced a 20 million user gain in the fourth quarter.

Zuckerberg said Threads "continues to be on track to become our next major social app."

Read Also: Threads Takes On X, Bluesky With New Search Options: ‘Making It Easier For You’

Why It's Important: While Threads has grown in size, it still is relatively small compared to X, the social media platform formerly known as Twitter. CEO Linda Yaccarino said Wednesday that X has 600 million monthly users.

Bluesky, a decentralized X alternative, has 35 million monthly users, according to the report.

Threads continues to grow and is part of the Meta family that includes Facebook, Instagram and WhatsApp. Meta said Wednesday that 3.4 billion people use one of its apps daily, or over 40% of the world's population.

Investors will continue to monitor the quarterly growth of Threads as it could help make Meta more valuable with more monetization opportunities down the road.

META Price Action: Meta stock is up 4.7% to $574.87 on Thursday versus a 52-week trading range of $432.28 to $740.89. Meta stock is down 4.1% year-to-date in 2025.

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