Le Monde, one of France's most prestigious newspapers, has entered into a partnership with Perplexity, a fast-growing U.S.-based AI search startup backed by Nvidia NVDA. The deal reflects a growing trend of legacy media aligning with emerging tech firms to adapt to changing information consumption habits, according to Reuters.
Perplexity, known for its real-time search engine that combines generative AI with citation-based results, will gain access to Le Monde's content. In return, the French publisher will leverage Perplexity's AI infrastructure to build new tools and explore fresh distribution channels, Reuters says.
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This agreement comes as AI companies face mounting scrutiny over how they train their models, and as publishers push for compensation and transparency, Reuters reports.
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Nvidia-Backed Perplexity Expands Media Footprint With Le Monde, L.A. Times, And The Independent
The partnership is part of Perplexity's broader effort to integrate reliable journalism into its search platform. The startup has already signed deals with over a dozen publishers, including the Los Angeles Times and the U.K.'s Independent, Reuters says. These collaborations aim to ensure that the AI-generated answers on Perplexity's platform are rooted in high-quality, verifiable content.
According to Reuters, these partnerships also include an ad revenue-sharing model designed to benefit the content providers whose work powers Perplexity's responses. The AI search engine’s new Publishers' Program is setting a precedent for how AI companies can support quality journalism while scaling innovation, a Perplexity blog post says.
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Announced with a slate of high-profile media partners including Time, Der Spiegel, Fortune and Entrepreneur, the initiative offers revenue sharing for publishers whose content is cited in Perplexity's AI-generated answers. The model includes advertising through a "related questions" feature, giving brands the ability to insert follow-up queries and creating new monetization streams for participating outlets, the company said.
According to Perplexity, the program also provides partners with free access to its online large language model application programming interfaces, allowing them to build custom answer engines using only their own content. Publisher staff will receive complimentary access to Enterprise Pro, Perplexity's privacy-enhanced research tool, for one year. The broader goal is to equip media companies with tools to expand reach, drive engagement, and retain control over how their work is surfaced in the AI ecosystem.
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AI-Powered Journalism Or Legal Minefield? Publishers Navigate A Delicate Dance
While partnerships like the one with Le Monde represent a collaborative path forward, not all media organizations are on board. Several AI companies are currently facing legal action from news outlets who accuse them of using copyrighted content without permission during model training, Reuters reports. The lawsuits reflect the growing tension between innovation and ownership, especially as generative AI tools continue to blur the lines between original content and synthesized responses.
According to Reuters, Le Monde CEO Louis Dreyfus emphasized that the agreement with Perplexity was not just about content licensing. “At Le Monde, we have continued to explore new partnerships with leading AI players to enlarge our audience, expand our development capacities, and to build new sources of revenues,” he said.
As AI reshapes how information is discovered and consumed, deals like this one between Le Monde and Perplexity may set the tone for the future. With strong backing, rising adoption, and a growing list of media collaborators, Perplexity aims to build the future of how the world reads, learns, and connects with verified truth.
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