Investors with a lot of money to spend have taken a bullish stance on Booking Holdings BKNG.
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga's options scanner spotted 29 uncommon options trades for Booking Holdings.
This isn't normal.
The overall sentiment of these big-money traders is split between 31% bullish and 31%, bearish.
Out of all of the special options we uncovered, 9 are puts, for a total amount of $397,834, and 20 are calls, for a total amount of $1,602,478.
Trending Investment Opportunities
Predicted Price Range
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $4400.0 to $7900.0 for Booking Holdings during the past quarter.
Volume & Open Interest Development
In terms of liquidity and interest, the mean open interest for Booking Holdings options trades today is 31.0 with a total volume of 150.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Booking Holdings's big money trades within a strike price range of $4400.0 to $7900.0 over the last 30 days.
Booking Holdings Option Volume And Open Interest Over Last 30 Days
Largest Options Trades Observed:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | CALL | SWEEP | BULLISH | 07/18/25 | $492.0 | $478.3 | $492.0 | $5200.00 | $442.8K | 33 | 9 |
| BKNG | CALL | TRADE | BEARISH | 09/19/25 | $292.7 | $265.0 | $276.08 | $5700.00 | $276.0K | 92 | 10 |
| BKNG | CALL | TRADE | BEARISH | 08/15/25 | $429.2 | $410.1 | $410.1 | $5400.00 | $205.0K | 20 | 5 |
| BKNG | CALL | TRADE | NEUTRAL | 08/08/25 | $207.1 | $176.6 | $191.85 | $5720.00 | $95.9K | 5 | 5 |
| BKNG | PUT | TRADE | NEUTRAL | 08/15/25 | $104.9 | $94.5 | $100.0 | $5400.00 | $80.0K | 19 | 8 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
In light of the recent options history for Booking Holdings, it's now appropriate to focus on the company itself. We aim to explore its current performance.
Present Market Standing of Booking Holdings
- With a volume of 77,133, the price of BKNG is down -0.15% at $5710.01.
- RSI indicators hint that the underlying stock may be approaching overbought.
- Next earnings are expected to be released in 18 days.
What Analysts Are Saying About Booking Holdings
A total of 1 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $5411.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from Wells Fargo persists with their Equal-Weight rating on Booking Holdings, maintaining a target price of $5411.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.
Edge Rankings
Price Trend
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
