Peloton Stock Is Rising Higher Wednesday: What's Going On?

Peloton Interactive, Inc. PTON shares are trading higher Wednesday after UBS upgraded the stock from a Neutral rating to a Buy rating and raised its price target from $7.50 to $11.

What To Know: The analyst cited three key reasons for upgrading the stock. First, the analyst sees room for upside in Peloton's fiscal year 2026 EBITDA, supported by revenue growth and ongoing cost cuts.

Next, the analyst notes improving trends in Peloton's underlying performance metrics. Lastly, the analyst views the stock as undervalued, noting it's trading at around 6 to 7 times EBITDA as cash flow starts to improve.

The consensus price target for Peloton is $10.60, with the lowest price target at $4.00 and the highest price target at $55.00.

How To Buy Peloton Stock

By now you're likely curious about how to participate in the market for Peloton – be it to purchase shares, or even attempt to bet against the company.

Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.

In the case of Peloton, which is trading at $7.39 as of publishing time, $100 would buy you 13.53 shares of stock.

If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.

See Also: Lucid Gr’s Options Frenzy: What You Need to Know

PTON Price Action: At the time of writing, Peloton stock is trading 17.2% higher at $7.24, according to data from Benzinga Pro.

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