VisionChina Media Signs MOU for Strategic Promotional Partnership

VisionChina Media Inc. VISN today signed a memorandum of understanding with China Central Television to create a strategic promotional partnership that enables VisionChina Media to introduce its outdoor mobile TV advertising network to CCTV's sales and client systems and to conduct joint promotions with CCTV in its annual advertising sales and bidding event throughout the course of the partnership. The partnership is expected to provide CCTV's clients with more extensive and comprehensive services by combining the advertising platforms of CCTV and VisionChina Media to create a specialized media operation model. The partnership will allow both parties to leverage their strengths and distinctive characteristics to seamlessly connect traditional TV and outdoor TV media while enhancing dissemination capabilities and broadening audience coverage. This is the first year CCTV has integrated external media resources into its annual advertising bidding process.