New Kindle Ads Savage iPad

In new ads recently posted on YouTube which may make it to TV, Amazon.com AMZN has savaged the Apple AAPL iPad based both on price and the trouble users have seeing its screen in bright sunlight. The difference in the usefulness of the two devices appears to be small, but it may be all that Amazon has in its arsenal. The Kindle is a better e-reader because its content can be viewed easily in very light places. The iPad lacks that capacity, but does nearly everything a laptop computer can do. Kindle has decided to make the better-selling iPad its competitive target, at least in public. That says a great deal about where Amazon management sees the long-term threat to its e-reader franchise. The Barnes & Noble BKS Nook may simply sell too few devices to hurt Kindle sales Read the rest here5