Bluefly and Hunch Partner to Provide Personalized Shopping Experience

Bluefly, Inc. BFLY today announced that it has partnered with Hunch to deliver a more personalized online shopping experiences. The new application is scheduled to launch this fall, and will help Bluefly's customers find products that appeal to their specific fashion tastes and preferences. Hunch is a recommendation tool that gets smarter the more it is used. After asking 10 questions or less, the application will provide consumers with specific fashion recommendations and other items of interest to them. Hunch's Taste Graph technology is based on a unique set of algorithms that allow a brand to determine the preferences of consumers, and then make recommendations to them based on their tastes and preferences. The new applications will provide Bluefly shoppers with the ability to personalize their shopping experience, receive hyper-targeted real-time recommendations, integrate social relationships with purchasing decisions and discover other Bluefly users who share similar fashion tastes.