We expect a negative sentiment among investors, following the sales results for the second-quarter 2010 that breached its own guidance. Moreover, the company's sales of home products have remained sluggish for the last few years. This may weigh upon the company's overall results.
We have a long-term Underperform recommendation on the stock. Our target price of $19.00, 13.4X 2010 EPS, reflects this view.
PENNEY (JC) INC (JCP): Free Stock Analysis Report
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