Apple's Mobile Advertising Continues to Grow

Apple, Inc. AAPL only entered the mobile advertising market a few months ago, but the company has already been successful at taking away crucial mobile advertising revenue from giants such as Yahoo! Inc. YHOO and Google, Inc. GOOG. Apple was definitely a late comer to the mobile advertising party, but it has nonetheless made a quick impact. According to a report from Bloomberg Businessweek today, Apple could end the year with a nice 21% share of the market. Not too bad considering Apple just launched its iAd service this past July. One would think that considering Apple just launched the service during the middle of this year that the company would be thrilled by the prospects of gaining a 21% market share, but that may not be the case. In June, Apple's CEO, Steve Jobs, predicted that it would be able to capture around 50% of the market by the end of the year. In regards to the 50% prediction, research firm IDC said that was merely "wishful thinking". Continue reading the article.