Twitter and IBM
IBM today announced a landmark partnership that will help transform
how businesses and institutions understand their customers, markets and trends
– and inform every business decision. The alliance brings together Twitter
data that distinctively represents the public pulse of the planet with IBM's
industry-leading cloud-based analytics, customer engagement platforms, and
consulting services.
Twitter and IBM Form Global Partnership to Transform Enterprise Decisions
The collaboration will focus on three areas:
Integration of Twitter data with IBM analytics services on the cloud: IBM
plans to offer Twitter data as part of select cloud-based services, including
IBM Watson Analytics, a new cognitive service in the palm of your hand that
brings intuitive visualization and predictive capabilities to business users;
and a cloud-based data refinery service that enables application developers to
embed data services in applications. Entrepreneurs and software developers
will also be able to integrate Twitter data into new cloud services they are
building with IBM's Watson Developer Cloud or IBM Bluemix
platform-as-a-service.
New data-intensive capabilities for the enterprise: IBM and Twitter will
deliver a set of enterprise applications to help improve business decisions
across industries and professions. The first joint solution will integrate
Twitter data with IBM ExperienceOne customer engagement solutions, allowing
sales, marketing, and customer service professionals to map sentiment and
behavior to better engage and support their customers.
Specialized enterprise consulting: IBM Global Business Services professionals
will have access to Twitter data to enrich consulting services for clients
across business. Additionally, IBM and Twitter will collaborate to develop
unique solutions for specific industries such as banking, consumer products,
retail, and travel and transportation. The partnership will draw upon the
skills of tens of thousands of IBM Global Business Services consultants and
application professionals including consultants from the industry's only
integrated Strategy and Analytics practice, and IBM Interactive Experience,
the world's largest digital agency.
"Twitter provides a powerful new lens through which to look at the world – as
both a platform for hundreds of millions of consumers and business
professionals, and as a synthesizer of trends," said Ginni Rometty, IBM
Chairman, President and CEO. "This partnership, drawing on IBM's leading
cloud-based analytics platform, will help clients enrich business decisions
with an entirely new class of data. This is the latest example of how IBM is
reimagining work."
"When it comes to enterprise transformation, IBM is an undisputed global
leader in enabling companies to take advantage of emerging technologies and
platforms," said Dick Costolo, Twitter CEO. "This important partnership with
IBM will change the way business decisions are made – from identifying
emerging market opportunities to better engaging clients, partners and
employees."
With the development of new solutions to improve business decisions across
industries and professions, IBM and Twitter will be able to enrich existing
enterprise data streams to improve business decisions. For example, the
integration of social data with enterprise data can help accelerate product
development by predicting long-term trends or drive real-time demand
forecasting based on real-time situations like weather patterns.
"IBM brings a unique combination of cloud-based analytics solutions and a
global services team that can help companies utilize this truly unique data,"
said Chris Moody, Vice President of Twitter Data Strategy. "Companies have had
successes with Twitter data – from manufacturers more effectively managing
inventory to consumer electronic companies doing rapid product development.
This partnership with IBM will allow faster innovation across a broader range
of use cases at scale."
IBM has established the world's deepest portfolio in big data and analytics
consulting and technology expertise based on experiences drawn from more than
40,000 data and analytics client engagements. This analytics portfolio spans
research and development, solutions, software and hardware, and includes more
than 15,000 analytics consultants, 4,000 analytics patents, 6,000 industry
solution business partners, and 400 IBM mathematicians who are helping clients
use big data to transform their organizations.
For more information regarding the new Twitter and IBM collaboration, please
visit www.ibm.com/IBMandTwitter or https://blog.twitter.com/ibm, and follow
the conversation at #IBMandTwitter.
Market News and Data brought to you by Benzinga APIs© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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