Best Buy Forecasts High Mobile Phone Sales for Christmas

Best Buy Co., Inc. BBY today unveiled a host of initiatives that underscore the company's intent to win during the fast-approaching and critical end-of-year buying period, especially in mobile technology, home theater, selection, services and pricing. CEO Brian Dunn and other executives provided context to the company's connected world vision, described in a Best Buy consumer study, Our World, Connected, that they contend provides evidence of the need to address the consumer's influence over technology in new and more creative ways.