Adobe To Acquire Fotolia For $800 Million

Adobe Systems Incorporated ADBE announced Thursday that it will acquire privately-held Fotolia for approximately $800 million in cash.

According to the company’s press release, Fotolia is a leading marketplace for royalty-free photos, images, graphics and HD video.

Fotolia will be integrated into Adobe Creative Cloud, providing current and future Creative Cloud members with the ability to access and purchase over 34 million images and videos, significantly simplifying and accelerating the design process.

Adobe also plans to continue to operate Fotolia as a standalone stock service, accessible to anyone.

“The acquisition of Fotolia will reinforce Creative Cloud’s role as the preeminent destination for creatives,” said David Wadhwani, senior vice president, Digital Media, Adobe. “Creative Cloud is becoming the go-to marketplace for the creative community to access images, videos, fonts and creative talent, through critical creative services like Fotolia and our new Creative Talent Search capabilities.”

After beating earnings expectations, Adobe Systems traded at $75.10, up 7.69 percent.