J C Penney Company Inc JCP reports earnings on Thursday afternoon. Below is a live blog of the events. The conference call is scheduled to begin at 4:30 PM ET.
04:40:01pm: Testing Hallmark cards and gifts
04:39:40pm: Men's shoe moving to men's dept.; allows to expand women's dept.
04:35:42pm: Launched Spring marketing campaign at the Oscars
04:34:15pm: Sales grew 4.4% in Q4, gross margin up 500 basis points YOY
04:33:10pm: CEO Ullman: generated over $50M in free cash flow in 2014 - 'We're back'
04:31:02pm: JC Penney conference call begins
04:29:18pm: Shares of JC Penney down ~7%
04:07:57pm: JC Penney Reports Q4 Same-Store Sales Growth 4.4% vs 3.8%; Sees FY15 Comps Growth 3-5%
04:07:09pm: JC Penney Reports Q4 EPS $0.00 Vs Est $0.11, Sales $3.89B Vs Est $3.68B
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